The Verve Record Label, more than any other of its kind, has been responsible for bring bossa nova to audiences in the United States.
Formed by jazz impresario Norman Granz in 1945, Verve Records, stands out as one of the world’s most prominent jazz labels and also one of the most important proponents of bossa nova across the world.
After the purchase of the label from Granz by MGM, Creed Taylor was appointed producer and this would prove to be a pivotal step in the introduction of bossa nova to North America and then the world.
In 1961, Charlie Byrd and Stan Getz recorded “Jazz Samba” and later that year it was released under the label. This record presented a sound and culture unknown to most North American audiences at the time. It enjoyed unexpected success, topping the pop billboard charts and began the labels association with bossa nova that would last for several decades.
It’s discography of bossa nova albums is probably the most impressive of any commercial record label in the United States and includes influential and commercially successful albums such as “Getz/Gilberto,” “Wave,” and “Elis and Tom.”
To this day it maintains it’s connection with the bossa nova world through its extensive catalogue and as the label for Bebel Gilberto and Diana Krall (who occasionally performs bossa nova songs).